Fashion. Branding. Consumer Experience.
Focused on aligning fashion, brand presentation, and consumer experience to drive connection and impact.
Focused on aligning fashion, brand presentation, and consumer experience to drive connection and impact.

Experience in building brand awareness through identifying new market opportunities, supporting experiential events, strengthening customer engagement, and staying closely aligned with evolving trends.
Focused on building cohesive brand identities through visual direction, messaging, and market positioning. Project work explored how brands communicate value, connect with consumers, and maintain consistency across touchpoints.
Developed creative concepts rooted in research, storytelling, and visual exploration. Projects emphasized translating ideas into clear creative direction, from initial concepting through final presentation.
Contributed to projects centered on retail strategy, consumer behavior, and brand experience within a national retail context. Work examined emerging trends, market insights, and the evolving relationship between brands and consumers.
Participated in collaborative project work supporting the DAAP Fashion Show, with a focus on presentation, branding, and event execution. Experience highlighted the intersection of fashion, storytelling, and live consumer engagement.
Engaged in international project work exploring European fashion, design, and cultural perspectives. Experience emphasized adapting creative thinking within new markets and understanding fashion through a global lens.
Contributed to corporate merchandising strategy by analyzing best-selling product, identifying market trends, and supporting data-driven pricing decisions. Experience included cross-functional collaboration, strategic product analysis, and consistently contributing ideas beyond assigned project scope.

Deliver personalized consultations throughout the homebuilding process, guiding clients through floor plan selection, design decisions, and closing. Support a seamless customer journey by aligning design, presentation, and brand standards across every touchpoint. Collaborate closely with construction, design, and lending teams to ensure consistency and efficiency. Maintain a strong awareness of market trends and model home presentation standards. Experience emphasizes consumer experience, relationship-building, and brand-driven storytelling.

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